Assessment
Digital Marketing Assessment
Evaluate digital marketing skills with AI-powered assessments. Covers SEO, paid advertising, content strategy, analytics, social media, and conversion.
The short answer
A digital marketing assessment for hiring typically runs 30-45 minutes, campaign strategy scenarios, analytics interpretation, channel selection and budget allocation, content and messaging evaluation and optimization problem-solving, at 3 difficulty levels. Give it after the first screen and before interviews, and score it on the areas below, fixed before you see any answers, so every candidate is judged the same way.
- Search engine optimization strategy and technical SEO fundamentals
- Paid advertising (Google Ads, social ads) campaign design and optimization
- Content strategy and content marketing principles
- Marketing analytics, attribution modeling, and reporting
Paste a job description; Cohesyve builds the assessment and the rubric. Ten candidates free, no card.
About to take a Digital Marketing test? Practise it free →A Digital Marketing Assessment evaluates a candidate's ability to plan, execute, and optimize marketing campaigns across digital channels. The digital marketing landscape evolves rapidly, and skills that were cutting-edge two years ago may be obsolete today. This assessment tests both strategic marketing thinking and tactical channel expertise, helping employers identify marketers who can drive measurable growth through SEO, paid advertising, content, email, and analytics rather than relying on outdated playbooks.
Format
What it measures
- Search engine optimization strategy and technical SEO fundamentals
- Paid advertising (Google Ads, social ads) campaign design and optimization
- Content strategy and content marketing principles
- Marketing analytics, attribution modeling, and reporting
- Email marketing strategy, segmentation, and automation
- Social media marketing and community engagement
- Conversion rate optimization and landing page best practices
- Marketing funnel design and customer journey mapping
Cohesyve
Run a Digital Marketing assessment on your next opening
Cohesyve generates a unique task per candidate from your job description, with the scoring rubric attached. Questions differ for every applicant, so they cannot be shared or looked up.
Who takes it
Topics covered
SEO & Content
- Keyword research and search intent mapping
- On-page and technical SEO fundamentals
- Content strategy and editorial planning
- Link building principles and outreach
- SEO performance measurement and reporting
Paid Advertising
- Campaign structure and ad group organization
- Bidding strategies and budget allocation
- Ad copy testing and creative optimization
- Audience targeting and segmentation
- ROAS and CPA optimization techniques
Analytics & Measurement
- Google Analytics and tag management
- Attribution modeling approaches
- Funnel analysis and drop-off diagnosis
- Marketing dashboard design
- A/B testing for marketing campaigns
Growth & Strategy
- Customer acquisition cost and lifetime value
- Channel mix optimization
- Marketing automation and email workflows
- Conversion rate optimization methodology
- Customer journey mapping and touchpoint analysis
Why it is used
For employers
- Identify marketers who drive measurable results, not just activity metrics
- Evaluate strategic thinking alongside tactical channel expertise
- AI-generated unique questions prevent candidates from recycling prepared case studies
- Receive detailed breakdowns across SEO, paid, content, and analytics competencies
- Reduce hiring risk in a discipline where inflated claims about past campaign results are common
For candidates
- Demonstrate both strategic marketing thinking and tactical execution skills
- Complete the assessment in under 45 minutes without presenting past campaign decks
- Showcase analytical rigor that separates data-driven marketers from those who rely on intuition
- Prove proficiency across multiple channels rather than being pigeonholed into a single specialty
Common questions
Does the assessment focus on a specific marketing channel?
The assessment evaluates cross-channel digital marketing proficiency. While it covers SEO, paid advertising, content, email, and analytics, the mix is weighted based on the role specified in the job description. A PPC Specialist assessment will emphasize paid media, while a Growth Marketing assessment covers all channels.
Are questions based on specific tools like Google Ads or HubSpot?
The assessment focuses on marketing principles, strategy, and analytical thinking rather than tool-specific button clicks. Candidates familiar with any major marketing platform will find the scenarios relevant. The goal is to evaluate marketing judgment, not software proficiency.
How do you assess creativity in a structured assessment?
The assessment evaluates strategic creativity through scenarios that require candidates to propose campaign approaches, select messaging angles, and solve marketing challenges. While it does not assess visual design skills, it effectively measures the strategic and analytical creativity that drives campaign performance.
Cohesyve · Skill assessments for hiring
Test Digital Marketing before the first interview
Cohesyve turns a job description into a role-specific assessment with a scoring rubric. Each candidate gets a different version, so questions cannot be shared between applicants.
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5 min
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For candidates
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