Some online job applications ask "What makes you unique?" and give you only 150 characters to answer. That is about one sentence. The best answers to "what makes you unique in 150 characters" pick one strength the employer cares about, back it with a piece of proof, and say what it means for the job. Below is a simple formula, 25 examples you can adapt, and how to answer the same question in an interview.
What does "what makes you unique" mean on a job application?
It is a short screening question. The employer wants to see, quickly, whether you have a strength that fits the job and whether you can express it clearly. With only 150 characters, they also learn whether you can be concise. Treat it as a mini pitch.
How long is 150 characters?
About 20 to 25 words, or one longer sentence. Character limits usually count every letter, space and punctuation mark. Draft your answer in a document or note app that shows a character count, then paste it in. If the form cuts you off mid-word, it looks careless.
Not sure what makes you stand out? Find out in a simulation
Practise on job simulations of the real work in your target role and get a scored report that shows where you are strongest. Free to start, no card.
How do you answer "what makes you unique" in 150 characters?
Use this three-part formula in one sentence:
| Part | What to include | Example |
|---|---|---|
| Strength | One quality the job needs | "I stay calm under pressure" |
| Proof | A specific moment, result or background | "running a 60-cover kitchen on busy Saturdays" |
| Value | What it means for the employer | "so orders go out right, even when it's busy" |
Put together: "I stay calm under pressure, running a 60-cover kitchen on busy Saturdays, so orders go out right even when it's busy." (117 characters.)
Steps:
- Read the job advert and circle two or three qualities it mentions more than once.
- Pick the one where you have the strongest proof.
- Write the sentence long first, then cut filler words such as "really", "very" and "I believe that".
- Check the count and read it aloud.
What makes you unique: 25 examples in 150 characters or less
All examples are illustrative. Swap in your own proof; a copied answer won't be unique. Character counts include spaces.
Retail and customer service
- "I remember regulars' names and orders, so customers feel looked after and keep coming back." (91)
- "I calm upset customers fast. In my last job I was the one managers called when a complaint got heated." (102)
- "I spot what a shopper needs before they ask, and I've been top for add-on sales three months running." (101)
- "I'm fluent in English and Spanish, so I can help more customers and support teammates with translation." (103)
- "I treat every shift like it's my own shop: tidy shelves, stocked tills and a friendly word for everyone." (104)
Warehouse, delivery and hospitality
- "I'm reliable: in two years at my last warehouse I never missed a shift and was trusted to train new pickers." (108)
- "I work fast without cutting corners. I hit pick targets while keeping one of the lowest error rates on my team." (111)
- "I stay calm in a rush. I ran the pass on busy Saturdays and kept tickets moving without losing my cool." (103)
- "I know every route in town and plan ahead, so deliveries arrive on time and customers get a friendly face." (106)
Office, admin and operations
- "I make messy processes simple. I rebuilt our filing system and cut the time to find a client record to seconds." (111)
- "I'm the organised one: I ran calendars for three directors and never double-booked a meeting." (93)
- "I love spreadsheets. I automated our weekly report in Excel and saved the team half a day every Friday." (103)
- "I notice small errors others miss, which saved my last team from sending a wrong invoice to a major client." (107)
Tech and data
- "I explain technical problems in plain English, so non-technical teams trust my fixes and understand them." (105)
- "I taught myself SQL to answer my own questions, and now I build the dashboards my old team relies on." (101)
- "I write code that others can read. My pull requests come with clear notes, so reviews are quick and calm." (105)
- "I enjoy hard bugs. I once traced a payment failure across three systems and fixed it before customers noticed." (110)
Healthcare and education
- "I put patients at ease. As a care assistant, families asked for me by name because I took time to listen." (105)
- "I keep classes engaged by turning lessons into games, and my quietest pupils became my most active ones." (104)
- "I stay steady in emergencies and communicate clearly, which matters most when a patient's family is scared." (107)
Students, graduates and career changers
- "I bring fresh eyes and learn fast. I picked up our student union's booking system in a week and trained others." (111)
- "I've worked in retail and hospitality, so I can read people quickly and adapt to any customer or team." (102)
- "After 8 years teaching, I'm great at explaining complex ideas, which I now use to onboard software customers." (109)
- "I balanced a full-time degree with a 20-hour job, so I know how to manage my time and deliver under pressure." (109)
- "I'm a career changer who brings real-world customer experience to tech, plus the drive to keep learning." (104)
What should you avoid in a 150-character answer?
- Clichés: "hard-working", "team player", "passionate", "go-getter". Everyone writes them.
- Lists of adjectives: "Friendly, reliable, punctual and motivated" uses your characters on claims with no proof.
- Humour that might not land. A short text box gives no room for context.
- Negatives: "I'm not like other candidates who..." Focus on yourself.
- Copied examples. Recruiters see the same answers repeatedly. Change the proof to your own.
- Typos. In one sentence, every mistake stands out.
How do you answer "what makes you unique" in an interview?
In an interview you have more room, so expand the same formula into a 30 to 60 second answer: name the strength, tell a short story that proves it, and link it to the job.
Example (illustrative): "I think what makes me unique is that I've worked on both sides of customer support: on the phones and building the help centre. In my last role, I noticed we were answering the same five questions all day, so I wrote help articles for each one and worked with the product team to link them from the app. Calls on those topics dropped noticeably. In this role, I'd bring that habit of fixing the root cause."
Our job interview tips guide covers the other common questions, such as "tell me about yourself" and "what is your greatest weakness".
How do you find what makes you unique?
If you're stuck, try these prompts:
- What do colleagues or managers ask you for help with?
- What have you been praised for in reviews, references or thank-you messages?
- What unusual combination of experience do you have, such as nursing and data, or retail and coding?
- What did you do in your last job that someone else would have done differently?
- What languages, certifications or tools do you have that the advert mentions?
A practice test can also help. On Cohesyve you can practise on job simulations of the real work in your target role and get a scored report showing where you did well, which gives you a strength with proof attached.
FAQs
Does 150 characters include spaces?
Usually yes. Most online forms count spaces and punctuation as characters. If the form shows a live counter, trust that.
Can I use bullet points in a 150-character answer?
It's better not to. Form fields often strip formatting, and one clear sentence reads better.
Should I use the same answer for every application?
Keep a few versions and tailor the strength to each job advert. A unique answer should match the role.
Is it OK to be humble in this answer?
Be confident and factual. Stating a real strength with evidence is not bragging; it's what the employer asked for.
What if I don't have work experience?
Use proof from school, volunteering, sport, caring responsibilities or personal projects. The formula works the same.
What next
If this question shows up on an application, a cover letter usually isn't far behind. Our guide on how to write a cover letter shows how to expand your unique strength into a full page. If you've recently lost your job and are applying widely, see what to do when you get laid off and our job search strategy guide.
